therapeutic foster care [alexander youth network]

/ designed in 2024; marketing and communications department; alexander youth network /
[adobe illustrator; adobe photoshop]

Therapeutic Foster Care is a program of Alexander Youth Network; the goal of this large-scale campaign is recruiting new foster parents to join the team for kids in need; the creative direction of the campaign stays within brand guidelines while still feeling like a separate entity, allowing for the assets to stand out from those of the general organization without feeling completely disconnected; the color palette is an extension of the main brand palette with the introduction of a designated periwinkle color that conveys a sense of calm and peace associated with the Therapeutic Foster Care program; multiple logo variations, digital ads, webpages, email headers, printed marketing materials, apparel, and promotional items were all developed as part of this campaign

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