lipton tea brand campaign

/ graphis new talent awards 2023 honorable mention; designed in fall 2022; ades 4520; graphic design advanced campaigns; college of visual arts and design; university of north texas /
[adobe illustrator; adobe photoshop; adobe xd]

Lipton is an international tea brand established in 1890 in Scotland; this brand refresh brings Lipton up to date with a younger audience while still acknowledging the long-standing equity of the brand that their older audience will recognize; a new logo design as well as the development of a colorful illustrated pattern system help elevate Lipton back to its original status as a high-quality, accessible brand; new packaging, advertisements, social media, merchandise, and a website were designed as part of this brand campaign

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pro•​​​​​​​cess work
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