allegro coffee packaging

/ designed in spring 2022; ades 3545; communication design studio [packaging]; college of visual arts and design; university of north texas /
[adobe illustrator; adobe photoshop]

Allegro Coffee is an organic coffee brand sold at Whole Foods stores; the goals are to develop a strong brand identity and communicate energy and playfulness through the design of the packaging and overall brand (such as the spinning logo); the use of bright/unconventional colors helps the brand to stand out against competitors, break from traditions surrounding coffee packaging, and convey the bold rich flavors of the coffee

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pro•cess work
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